Dry A Memoir By Augusten Burroughs - 1490 Words

â€Å"2 billion people worldwide consume alcohol. 24% of people in the United States over the age of 11, most of them male, binge-drink each month (NSDUH, 2010). Nearly 7 percent of persons over 11 years of age binge-drinking at least five times each month (NSDUH,2010).† (Comer, 2014) With such high amount of people who consume alcohol, alcoholism can be considered one of the most common substance abuse worldwide. In Dry: A Memoir by Augusten Burroughs, he describes his previous experience on heavy alcohol abuse and how alcoholism forces him to change his daily life. In the first chapter, Augusten introduces himself as an advertiser in an advertising company in New York with some info about his personal background and the first drinking†¦show more content†¦In the day that Augusten finished the drinks with Jim, he meets his Faberge client in the Metropolitan Museum of Art with his partner, Greer. Probably Greer is the first person who notices Augusten’s problem at work because she recently starts warning Augusten about his drinking such as â€Å"’You’re late for work†¦ you look disheveled†¦ you’re bloated†¦ you’re always impatient†¦Ã¢â‚¬â„¢Ã¢â‚¬  (pg.11). During the meeting, Greer admonishes Augusten again about his smell, which is caused by the alcohol he had last night. As a cover-up, Greer suggests Augusten have some drink during lunch and Augusten orders a double martini, which is not an appropriate drink at noon. After the work, Augusten starts drinking again, but he reduces the amount to one bottle only due to the global brand meeting in the next day. Nevertheless, he fails to attend the meeting on time: he wakes at 12 pm, which is 2 hours late for the meeting already. Though Augusten finally reaches the meeting, it ends up with a disappointing result to his company that the Faberge clients leave and the deal is gone. First, Greer is driven mad for Augusten’s irresponsibility to this deal and his long-term alcoholism; in the next day, his boss, Elenor has a short meeting with Augusten and reflects the seriousness of his alcoholism:† It’s many, many instances where your drinking has had an effect on your performance here at theShow MoreRelatedDry: A Memoir Essay1539 Words   |  7 PagesAfter finishing this memoir, there is no denying that the main character, Augusten Burroughs, has a problem. From a very young age his alcoholic tendencies (coupled with other drug use) have caused hardships for both himself and those around him. As he aged, so his alcoholism increased. In Dry: A memoir we get to see Augusten’s challenging journey from a life revolving around alcohol to sobriety. As previously mentioned, it is undeniable that Augusten did have a problem. But, does this automatically

Tsa Policies Free Essays

As an aviation management major airport security is a concern that I have taken a huge interest in. Making travel safer to air travelers is one of the biggest tasks that will never end as long as there is a plane in the sky. However, there are many problems that come about when traveling because passengers feel as if they are being harassed, which doesn’t set a good look for the Transportation Security Administration. We will write a custom essay sample on Tsa Policies or any similar topic only for you Order Now The Transportation Security Administration (TSA) consist of 50,000 security officers, inspectors, directors, air marshals and managers who protect the nation’s transportation systems so you and your family can travel safely. They look for bombs at checkpoints in airports, they inspect rail cars, they patrol subways with our law enforcement partners, and they work to make all modes of transportation safe. Criminals and terrorists have been known to conceal items in private areas of the body, especially in the small of the back above the buttocks and high on the thigh. Screeners are to carefully inspect these areas during pat downs to adequately check for dangerous items. Also, underwire bras can set off magnetometers, and bras have been used to conceal dangerous items. One of the most intrusive and most controversial aspects of secondary screening is the use of pat-down inspections to check selected passengers or to resolve magnetometer alarms. Specific complaints over pat-down techniques have centered on allegations of inappropriate touching and unprofessional or rude conduct by screeners. More general complaints have focused on privacy concerns and perceptions that the pat-down procedures were intrusive and humiliating. A 2005, Department of Homeland Security (DHS) investigation and audit of pat-down screening procedures found that the TSA adequately advised passengers of their rights under the pat-down procedures, and appropriately accommodated those rights. The DHS also found that TSA screeners were adequately trained in pat down inspection procedures and, based on TSA records, additional screening procedures were performed on proportionate numbers of male and female passengers. Finally, the DHS found that the TSA had implemented procedures to investigate and resolve passenger complaints regarding the screening process. The TSA maintains a screening Performance Management Information System (PMIS) where recorded complaints are logged. Operations research analysis teams and federal security directors review complaints logged in the database to track trends and identify areas of concern and take appropriate actions, including possible disciplinary actions, to resolve specific issues. Complaints involving allegations of discrimination based on color, race, gender, religion, or national or ethnic origin are forwarded to the TSA’s Office of Civil Rights for further investigation. Despite considerable concern raised by some regarding inappropriate behavior during pat-down screening procedures, the DHS found no problems with the technique. Nonetheless, privacy groups, such as the American Civil Liberties Union (ALCU), continue to express concern over potential intrusion on individual rights and alleged cases of sexual harassment and abuse of passengers, particularly female passengers, by TSA screeners. These concerns, however, raise a significant challenge for the TSA: to maintain high levels of security, which require resolving all alarms and screening in detail those passengers ascertained to pose an elevated security risk, while maintaining the privacy rights and dignity of passengers identified for these secondary screening measures. While these technologies offer a potential alternative to pat-down screening techniques, they too, raise privacy concerns because the images generated by these systems can reveal private areas, physical characteristics that individuals may wish to keep private, as well as prosthetics and other assistive medical devices. In the fast-paced environment of the passenger checkpoint, pat-down searches may be rushed and certain areas may be overlooked. The difficulty in detecting threat items on passengers is compounded by the requirements to respect the privacy of individuals discussed above, as well as social and cultural norms and individual differences regarding interpersonal contact and expectations of privacy and modesty. Some have also noted cultural sensitivities toward handicapped and disabled individuals and point out that screeners are sometimes hesitant to perform intrusive searches, particularly on individuals wearing various prosthetics. Terrorists and criminals can and have exploited these aspects of individual privacy by concealing prohibited items in body cavities and near private areas of their bodies, and could also exploit a screener’s reluctance to perform thorough searches of prosthetic devices. Covert testers also use these methods to conceal simulated threat items in an effort to test screeners’ abilities to detect items under real-world conditio ns and identify vulnerabilities in checkpoint screening that can potentially be reduced through procedural modifications and/or changes to screener training. These covert tests have revealed weaknesses in screener performance to detect weapons, simulated explosives, and components of explosive devices. How to cite Tsa Policies, Papers

Fruit Juice Brands Fighting Shrinking Market

Question: Discuss about the Fruit Juice Brands Fighting for Shrinking Market. Answer: Introduction Boost Juice is an Australian based company which was founded by Janine Allis in the year 2000. The company provides fruit and vegetable juices and smoothies through its exclusive retail outlets. The company has achieved over $ 2 billion global sales since its foundation and has established its market with 350 stores in seventeen countries. The vision of the company is: Every customer will leave a Boost Juice Bar feeling just that little bit better (Boost Juice, 2017). The company was started with the idea to provide fresh juices and smoothies to the customers because Australia did not have any juice bar in the country till 1999 (Boost Juice, 2017). The brand was incepted to provide an option of healthy food the customers so that they can lead a healthy and balanced lifestyle and enjoy a unique experience of Boost Juice Bar (Dias, 2016). Boost Juice provides products which have nutritional values and have health benefits for the customers. The company uses fresh fruits and vegetables to make smoothies and juices. It has a wide product range of juices and smoothies, which have been categorized as boosters, calories counters for the people who health conscious, boost snacks, protein and energy juices and fresh juice bars. The Australians have become more conscious about their health and prefer to have healthy food over the fast food and junk food. This concept has been very well grasped by the company by introducing the right product for the consumers. Boost Juice provides a range of products which are made up using the ingredients fresh fruits and vegetables. It provides low fat smoothies, boosters, juices, crushes, skinny smoothies, super smoothies, indulgence smoothies and customized juice as per the choice of the customer (Boost Juice, 2017). The company provides a variety of juices which includes two five juice, wild berry juice, energizer juice and immunity juice. The complete range of juices provides a healthier lifestyle to the customers. Two and five juice is made up of two oranges, three carrots, one apple, and one piece of celery and beetroot with vita booster. Wild berry juice consists of the ingredients freshly juiced pineapple, raspberries, apple, blueberries and strawberries with a booster. Energiser juice comprises of ingredients freshly squeezed orange, banana and strawberries with an energizer booster. Immunity juice is prepared from the ingredients freshly juices watermelon and orange and strawberries with immunity booster (Boost Juice, 2012). The ingredients of the juices ensure a healthy and balanced life for the customers. The fresh Boost Juice provides a great consumer experience by providing an alternative of healthy fast food product. The juices are prepared under the supervision of nutritionist to ensure the quality and provide fat free juices to the health conscious consumers (Boost Juice, 2012). Boost Juice Bars have attracted a large audience and supported the growth of the company by establishing its retails stores in the country. The new and innovative concept of Juice Bars captured the attention of the consumer because of the product demand in the market (Boost Juice, 2012). Need, Consumer Perception and Motivation Australians have become more health conscious due to increasing obesity and other diseases (Pacific Magazines, 2013).They have started preferring fresh juices over sugared drinks to safeguard their health and look better (Jasper, 2014). This has increased the demand for the fresh juices and other healthy food items in the market. The findings of the market survey revealed that around 1.8 million Australians preferred to have juice bars over other sugared drinks in the year 2016 (Australian Food News, 2016). These people look for the drinks which provide nutrients to their body, and boost their energy. The consumers have started avoiding caffeine products and often look for food items which have the appropriate amount of calories (Australian Food News, 2016). The rising diseases have created a need for the product and the changing perception of the consumers has created a demand for the product in the market. The consumers are now motivated towards healthier drinks due to rising diseases in Australia. The targeted customers of Boost Juice are the young teenagers who are very conscious about their health to look better and stay fit (Boost Juice, 2012). The young generation between the ages 13 to 19 has switched their preferences to healthy juices over pizzas and hot chips. The increasing awareness among the youth, which is generally from the education in school concerning the rising obesity and other diseases due to intake of junk food, has also motivated the youth to adopt a healthier lifestyle by including fruit and vegetable juices in their diet (Mason, 2015). Discussion and Analysis The report would now discuss the factors that influence the consumer behavior and their decision making process to buy the Boost Juice Bars. Around 25 percent of the countrys children population suffers from overweight and obesity. The countrys obesity levels have gone beyond the level of America (AIHW, 2017). Around five million of the Australian population is obese and the reason for the obesity has been evaluated as the diet structure of Australians (MacBean, 2014). The major composition of an average diet of an Australian is sugar and fat. The advertising of the junk food influences the minds of children to purchase unhealthy food from the market. Overweight and obesity leads to various diseases such as cardiovascular disease, diabetes and cancer. With the rising obesity, the risk of these diseases also increases and the people are unable to manage their chronic diseases (AIHW, 2017). Overweight and obesity are one of the great concerns for the Australian government. The Australian government has taken initiatives to create awareness among the consumers to switch to a healthier lifestyle and stay fit. According to the Professor Moodie, there is an urgent need to regulate the fast food industry of Australia and put an end to the rigorous advertising to the children (MacBean, 2014). The increasing health awareness by the Australian government and regulation of advertising of junk food by the government has created the need for a healthy food product which could attract the consumer. The government is also planning to impose sugar tax on the soft drinks and other sugared drinks (National Cancer Control Policy, 2017). The health awareness programs by governments are likely to affect the decision making process of the consumers. The government control and regulation has compelled schools and colleges to create health awareness among the children through education and programs (AIHW, 2017). The target segment of the Boost Juice Bars are the teenagers, whose decision making process is likely to be influenced by the school education. The children studying in schools and colleges suffer mostly from the problem of overweight and obesity. The education and health campaigns are likely to influence their decision making process of purchasing food products. Consumer Perception Increasing health awareness campaigns has changed the consumer perception With the rising health campaigns and initiatives by the government, the consumers have become conscious about their health and diseases. The consumers have started preferring the healthy food products over fat and sugared food products. A beverage survey was conducted to determine the nutrition value of the food items and the Boost Juice Bars were found to be the healthiest food products with high nutrition value. The products such as Coca cola, Lipton ice tea and Red Bull were revealed as the least nutritious food products (Cormack, 2016). The health awareness campaigns have influenced to minds of consumers to adopt a healthier lifestyle. The people have reduced the consumption of soft drinks and other sugared drinks in Australia. Approximately 6.6 million of the consumers were reported to purchase the packaged sugared drinks and the figure has reduced to 5.3 million in the year 2016 (Roy Morgan Research, 2016). The figures reveal that the perception of consumers has changed regarding the soft drinks and other sugared drinks. They have become more knowledgeable and concerned about their health from the increasing health awareness programs by the government. The changing perception of the consumer ultimately affects their decision making process of purchasing the food products. The consumers perceive the sugared drinks as the least nutritious food products and are switching towards fresh juices. Their changing perception influences them to buy drinks which are good for their health and have low amount of caffeine in them (Roy Morgan Research, 2016). The teenagers are most likely to be influenced by the changing perceptions because they are very concerned about their looks. They have prefer to have fresh juices for their breakfasts instead of sugared or caffeine drinks (Mason, 2015). Motivation Increasing health awareness campaigns has motivated to adopt a healthier lifestyle Motivation is another factor that influences the decision making process of a consumer. With the rising health diseases caused by overweight and obesity, the consumers are switching a healthier lifestyle comprising of nutritious diet. The rising diseases such as diabetes, cancer and cardiovascular diseases have alarmed the government of Australia to take measures and actions (National Cancer Control Policy, 2017). This has motivated the consumer to switch to a healthier lifestyle by consuming fresh fruit juices. The decreasing sales of packaged drinks show the reduction of consumption of unhealthy food product (Parker, 2016). The health awareness campaigns have motivated the teenagers to adopt a healthier lifestyle. The teenagers are very much concerned about their looks and are therefore, motivated to buy fresh fruit and vegetable juices to live a healthier lifestyle. Recommendations Boost Juice has successfully established its market through right product, price, place and promotion strategy. The company launched the product at the right time when it was absolutely necessary to introduce fresh fruit and vegetable juices into the market. The changing consumer behavior was the reason to introduce the product. The company has very well utilized the product strategy to establish its brand in the market by providing unique consumer experience. The CEO of the company Janine Allis has very well captured the requirement of the customer and works on a simple strategy of never lying to the customer (Mills, 2011). Though, Boost Juice has successfully established its own market by giving the customer what he wants, but the companys sales decline during the winter season. The customers prefer drinking something hot during the winter season and therefore, they are not attracted towards the Boost Juice Bars. This adversely affects the sales of the company and the company may also incur revenue loss. Therefore, the company needs to strategically introduce new product for the winter season in order to retain its customers. Boost Juice has limited its portfolio to fruit and vegetable juices and it has an opportunity to expand its portfolio by introducing new product in the market. The new product would also focus on providing healthier lifestyle to the customers. The product range would be specifically designed for the winter season to increase the sales revenue of winter season by attracting the customers. The idea is to provide healthier drinks to the customers during the winter season by following the love philosophy of Janine Allis. People tend to prefer hot drinks during the winter season. The studies have proved that consuming hot drinks in winters is more beneficial than cold drinks and help to improve our health (Fleming, 2014). The new product introduced should be beneficial to the customers and encourage a healthier lifestyle. From this analysis, few products have been suggested for the winter season. Marketing Mix: Product Mulled Cranberry Cider, Lemonade Raspberry and Pumpkin Latte are the three products that would be launched in the winter season with the goal to provide healthy drinks to the customers. These drinks are warm and prepared from fruits, vegetables and spices which are necessary to support the immune system of the body. Mulled cranberry cider is prepared from the ingredients cranberry juice, oranges, honey, cloves, cinnamon sticks, dried cranberries and vanilla extract (All Recipes, 2017). The hot drink is 100 percent fat free and has a great nutritious value. Honey helps to prevent cancer and cardiovascular diseases through its antioxidants and flavonoids content. It also controls gastrointestinal disorders and helps to reduce ulcers through its anti-bacterial and anti-fungal properties. It is a natural source of energy and is a great energy booster. It also provides relief during cough and cold (Herrington, 2012). Another ingredient cloves has number of health benefits such as fighting against cancer and controlling diabetes (Organic Facts, 2017). Its antimicrobial properties help in digestion and preserve the quality of bone (Organic Facts, 2017). Further, cinnamon has great medicinal properties and is used as an antioxidant to protect the body. Its anti-inflammatory properties support immunity s ystem and help to fight infections and diseases (Leech, 2017). Mulled cranberry cider would prove to be a great product for winters and would encourage healthier lifestyle. Lemonade Raspberry - Hot Drink Mix Lemonade raspberry would be prepared from the ingredients lemonade mix, raspberry and tea mix (Taste of Home, 2017). The drink has numerous health benefits for the adults. Its antioxidant property offers great health benefits. It is a great source of vitamins, fiber and ellagic acid. The drink helps to fight against cancer. The drink also helps to reduce weight of the body through its antioxidant property (Organic Facts, 2017). Pumpkin lattes would be prepared from different spices cinnamon, ginger, nutmeg and allspice (Mikuta, 2017). The drink is one of the healthiest drinks and develops immunity to fight cancer, helps to reduce blood pressure, acts as an anti-inflammatory and supports digestion (Mikuta, 2017). Pumpkin helps to improve eye sight, reduces weight and blood pressure by supporting the immune system of the body (Mikuta, 2017). It is a warm and healthy drink which would motivate people to live a healthier life. Marketing Mix: Promotion Boost Juice has already attracted the youngsters through its great range of juices and smoothies. For the winters, the target audience would comprise of old people, who suffer from the problem of obesity, cancer and heart diseases. The drinks have been prepared especially for this target audience. Therefore, the promotional activities would have to be created so that the old people are inclined to buy these drinks. Implications The introduction of the product in the market would attract the old people who consistently look for healthier food choices. From the study and analysis, it has been concluded that Australians are suffering from the problem of overweight and obesity and this has become one of the great concerns for the government because obesity leads to diseases such as cancer and heart diseases. The government is taking initiatives to increase health awareness among the Australians. Boost juice would benefit from the government campaigns and initiatives to promote healthier lifestyle. The people are likely to be affected by the government activities and become more health conscious. The rising obesity has already alarmed the users to switch to juices and other healthier drinks. The people largely suffer from the problems of cancer, high blood pressure, cardiovascular diseases and other diseases (Baker IDI, 2012). Approximately 1.7 million people suffer from the disease of diabetes in Australia. The suggested hot drinks would attract large audience from this segment and would increase the sales in winter (Diabetes Australia, 2015). Conclusion The report has successfully discussed and analyzed the consumer behavior for the brand Boost Juice. Boost Juice offers the customer a healthier lifestyle through its innovative products such as Boost Juice Bars, Protein and Energy Juices, Calorie Counters and others. The brand has successfully established its market by understanding the need and requirement of the customer. A customers decision making process is affected by many factors such as personality, need, motivation, perception and others. The factors influencing consumer behavior were identified as need, consumer perception and motivation. The rising obesity and diseases in Australia created a need for the product in the minds of consumers. People started to look for healthy food choices to maintain their health. The next factor was changing consumer perception. The consumers perception began to change regarding the junk food and sugared drinks because of rising overweight and diseases such as diabetes. The people started pr eferring health drinks such as juices and began to avoid sugared drinks which have been found to be least nutritious. Further, the people were motivated by the health campaign organized by government. The report suggests ways to improve marketing strategies using product and promotion of marketing mix. Introduction of three hot drinks which have been prepared from nutritious ingredients would attract the old people who suffer from heart and sugar diseases. References AIHW. (2017). Overweight and obesity. Australian Institute of Health and Welfare. Retrieved from: https://www.aihw.gov.au/overweight-and-obesity/ All Recipes. (2017). Mulled Cranberry Cider. All Recipes. Retrieved from: https://allrecipes.com/recipe/24298/mulled-cranberry-cider/ Australian Food News. (2016). Packaged fruit juice brands downward shift in mature market. Australian Food News: Thought For Food. Retrieved from: https://www.ausfoodnews.com.au/2016/11/02/packaged-fruit-juice-brands-downward-shift-in-mature-market.html Baker IDI. (2012). Diabetes: the silent pandemic and its impact on Australia. Baker IDI. Retrieved from: https://static.diabetesaustralia.com.au/s/fileassets/diabetes-australia/e7282521-472b-4313-b18e-be84c3d5d907.pdf Boost Juice. (2012). Boost Study Kit. Boost Juice. Retrieved from: https://www.boostjuice.com.au/wp-content/uploads/2011/08/A4173_BBB_Study-Kit_2012_v1.pdf Cormack, L. (2016). How nutrition in on-the-go drinks from Boost Juice, Nudie and McDonalds compares. The Sydney Morning Herald. Retrieved from: https://www.smh.com.au/business/consumer-affairs/how-nutrition-in-onthego-drinks-from-boost-juice-nudie-and-mcdonalds-compares-20160907-graq9o.html Diabetes Australia. (2015). Diabetes in Australia. Diabetes Australia. Retrieved from: https://www.diabetesaustralia.com.au/diabetes-in-australia Dias, D. (2016). How to succeed in retail: Four tips from Boost Juice chairman Jeff Allis. Smart Company. Retrieved from: https://www.smartcompany.com.au/industries/retail/73781-how-to-succeed-in-retail-four-tips-from-boost-juice-ceo-jeff-allis/ Fleming, A. (2014). A little warmth goes a long way the science of hot drinks. The Guardian. Retrieved from: https://www.theguardian.com/lifeandstyle/wordofmouth/2014/oct/28/hot-drinks-science-tasting-notes Herrington, D. (2012). 10 Health Benefits of Honey. Care2. Retrieved from: https://www.care2.com/greenliving/10-health-benefits-of-honey.html Jasper, C. (2014). Consumer concern over sugar driving down Australian fruit juice sales. ABC News. Retrieved from: https://www.abc.net.au/news/rural/rural-news/2014-11-07/nrn-fruit-juice-sales/5873918 Leech, J. (2017). 10 Evidence-Based Health Benefits of Cinnamon. Authority Nutrition. Retrieved from: https://authoritynutrition.com/10-proven-benefits-of-cinnamon/ MacBean, N. (2014). Australian obesity rates climbing faster than anywhere else in the world, study shows. ABC News. Retrieved from: https://www.abc.net.au/news/2014-05-29/australian-obesity-rates-climbing-fastest-in-the-world/5485724 Mason, M. (2015). How green smoothies and kale became cooler than Maccas. News. Retrieved from: https://www.news.com.au/news/how-green-smoothies-and-kale-became-cooler-than-maccas/news-story/1227555922922 Mikuta, K. (2017). 5 Hot Drinks that Will Keep You Healthy This Winter. Retrieved from: https://www.cleaneatingmag.com/slideshow/5-hot-drinks-that-will-keep-you-healthy-this-winter/5/ Mills, K. (2011). Smooth operator. AFR Weekend. Retrieved from: https://www.afr.com/business/smooth-operator-20110209-jzbum National Cancer Control Policy. (2017). Position statement Sugar-sweetened beverages. National Cancer Control Policy. Retrieved from: https://wiki.cancer.org.au/policy/Position_statement_-_Sugar-sweetened_beverages Organic Facts. (2017). Health Benefits Of Cloves. Organic Facts. Retrieved from: https://www.organicfacts.net/health-benefits/herbs-and-spices/health-benefits-of-cloves.html Pacific Magazines. (2013). Australias new wave of health wellbeing trends revealed. Seven West Media. Retrieved from: https://www.sevenwestmedia.com.au/docs/default-source/business-unit-news/australia's-2013-health-report.pdf?sfvrsn=2 Parker, G. (2016). How Australians Really Consumer Soft Drinks. Australian Beverages. Retrieved from: 1. https://australianbeverages.org/australians-consume-soft-drink/ Roy Morgan Research (2016). Fruit juice brands fighting for shrinking market (except for trend-buster Nudie). Roy Morgan Research. Retrieved from: https://www.roymorgan.com.au/findings/7023-fruit-juice-brands-fighting-for-shrinking-market-except-nudie-201610250954 Taste of Home. (2017). Hot Raspberry-Lemonade Drink Mix. Taste of Home. Retrieved from: https://www.tasteofhome.com/recipes/hot-raspberry-lemonade-drink-mix